Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when you use our website. In this context, personal data means any data by which you can be personally identified.

1.2 The controller for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is InnoCreo UG (haftungsbeschränkt), Eingang Mittelstraße 7 - Tor 3, Spenger Str. 188, 32130 Enger, Deutschland, Tel.: +49 173 8372235, E-Mail: info@innocreo.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When using our website merely for informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect such data as your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the moment of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (where applicable: in anonymised form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the padlock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Kanada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again after you close the browser (so-called "session cookies"), while others remain on your end device for a longer period and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either to perform the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be restricted if cookies are not accepted.

5) Contacting us

5.1 Reviews.io

For review reminders, we use the services of the following provider: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Deutschland

Solely on the basis of your explicit consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, further customer data to the provider so that the provider can contact you with a review reminder by email.

You can revoke your consent at any time with effect for the future vis-à-vis us or the provider.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

5.2 In the course of contacting us (e.g. via the contact form or email), personal data is processed – exclusively for the purpose of handling and responding to your request and only to the extent necessary for this.

The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations preclude this.

6) Data processing when opening a customer account

In accordance with Art. 6(1)(b) GDPR, personal data continues to be collected and processed to the respective extent necessary if you provide it to us when opening a customer account. You can find out which data is required for opening the account from the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be carried out by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods preclude this and there is no continuing legitimate interest on our part in the further storage.

7) Use of customer data for direct advertising

7.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address as entered by the Internet service provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the outset. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

7.2 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Kanada

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when subscribing to the newsletter to this provider in accordance with Art. 6(1)(f) GDPR so that the provider handles the sending of the newsletter on our behalf.

Subject to your explicit consent pursuant to Art. 6(1)(a) GDPR, the provider additionally carries out a statistical analysis of the success of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In this context, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but is not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.3 Shopping cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to be able to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent to this by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store your IP address as entered by the Internet service provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you subscribe to our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the outset. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as this is necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

Insofar as we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. In this context, your contact data is used strictly for the intended purpose of notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us wholly or partially in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Disclosure of personal data to shipping service providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Deutschland

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure is only made insofar as this is necessary for the delivery of the goods. In this case, a prior arrangement of the delivery date with the provider or the delivery notification is not possible.

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.

8.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Irland, the payment is processed via the "Apple Pay" function of your end device operated with iOS, watchOS or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security functions integrated into the hardware and software of your device to protect your transactions. To authorise a payment, it is therefore necessary to enter a code previously set by you and to verify by means of the "Face ID" or "Touch ID" function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website via which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

Insofar as personal data is processed in the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and approximate time, and whether the transaction was completed successfully. The anonymisation completely rules out any reference to a person. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on the iPhone or Apple Watch to complete a purchase made via Safari on the Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"), the payment is processed via the "Google Pay" application of your mobile end device operated with at least Android 4.4 ("KitKat") and equipped with an NFC function, by charging a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay in an amount of more than €25, it is necessary to first unlock your mobile end device by means of the respective verification measure set up (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website, with which a completed payment is verified. This transaction number does not contain any information about the real payment data of your payment means stored in Google Pay, but is created and transmitted as a uniquely valid numeric token. In all transactions via Google Pay, Google acts merely as an intermediary for handling the payment process. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the payment means stored in Google Pay.

Insofar as personal data is processed in the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and analyse certain transaction-specific information for each transaction carried out via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description provided by the merchant of the goods or services purchased, photos you have attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction, and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with further information collected and stored by Google when you use other Google services.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

On this website, one or more online payment methods of the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Schweden

When selecting a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, the disclosure of your data is carried out exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

When selecting a payment method for which the provider makes an advance payment (such as purchase on account or by instalments or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, where applicable data on an alternative payment means).

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. On the basis of the personal data you provide as well as further data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

For the decision within the scope of the application check, in addition to provider-internal criteria, identity and creditworthiness information from the following credit agencies may be included in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractually compliant payment processing.
- Paypal

On this website, one or more online payment methods of the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxemburg

When selecting a payment method of the provider for which you make an advance payment, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, the disclosure of your data is carried out exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

When selecting a payment method for which we make an advance payment, you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, where applicable data on an alternative payment means).

In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. On the basis of the personal data you provide as well as further data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractually compliant payment processing.
- Shopify Payments

On this website, one or more online payment methods of the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland

When selecting a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, the disclosure of your data is carried out exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"), which enables an analysis of your use of our website.

By default, when the website is visited, Google Analytics 4 sets cookies, which are stored as small text elements on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits in order to rule out any direct reference to a person.

The information is transferred to Google servers and further processed there. This may also involve transfers to Google LLC based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide further services associated with website use and internet use. The IP address transmitted by your browser within the scope of Google Analytics and truncated is not merged with other data held by Google. The data collected within the scope of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 is not used during your site visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done through the analysis of advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalised advertising and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, but only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

9.2 Google Tag Manager

This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: "Google").

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and being able to calibrate, control and make them conditional via a uniform user interface. The Google Tag Manager itself does not store any information on user end devices or read it out. Nor does the service carry out any independent data analyses. However, the Google Tag Manager transmits your IP address to Google when a page is accessed, where it may be stored. A transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. Without this consent being given, the Google Tag Manager is not used during your site visit. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Further legal information on the Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.3 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Kanada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of the usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of site visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymisation generally rules out any direct reference to a person. A merging with clear data about your person collected in another way does not take place.

All of the processing described above, in particular the reading out or storing of information on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/remarketing and conversion tracking

10.1 Meta Pixel

Within our online offering, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after the redirection by a cookie that our linked page itself sets.

On the one hand, this enables Meta to determine the visitors of our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Meta (so-called "custom audiences").

On the other hand, the "Meta Pixel" makes it possible to trace whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called "conversion tracking").

The data collected is anonymous for us, i.e. it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All of the processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.2 Google Ads Remarketing

This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland

For this purpose, Google sets a cookie in the browser of your end device which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Any further data processing only takes place if you have agreed with Google that your internet and app browser history is linked by Google with your Google account and that information from your Google account is used to personalise advertisements that you view on the web. If, in this case, you are logged in to Google during the visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. Within the scope of the use of Google Ads Remarketing, a transmission of personal data to the servers of Google LLC in the USA may also occur.

All of the processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. Without this consent being given, retargeting technology is not used during your site visit.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Details of the processing initiated by Google and of Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the aim of displaying advertising to you that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and do not serve to identify you personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their advertisement and were redirected to a page provided with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. Within the scope of the use of Google Ads, a transmission of personal data to the servers of Google LLC in the USA may also occur.

Details of the processing initiated by Google Ads Conversion Tracking and of Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be usable or only to a limited extent if you have deactivated the use of cookies.
Google's data protection provisions can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.4 ReConvert

This website uses the conversion tracking technology of the following provider: StilyoApps Ltd., Dishon St. 9, 13825 Tel Aviv-Yafo, Israel

If, after an order, you are interested on the order confirmation page in advertisements displayed there for further products or promotions, the success of these advertisements can be traced with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain end device and browser information, including, where applicable, your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This makes it possible to create statistics on the usage behaviour on our website after redirection from an advertisement, which serve us to optimise our offering.

At the same time, the service enables the statistical evaluation of the use of new functions and content on order confirmation pages by displaying test variants to certain user groups by means of cookies or comparable technologies. In this way, in the interest of improving the attractiveness of our presence, it can be traced which variants are preferred by users.

All of the processing described above, in particular using cookies or comparable technologies, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

11) Site functionalities

11.1 Integration of the Instagram feed via Mintt Studio

On our website, we use the services of Mintt Studio, Rua Parque da República 116, 4430-164 Vila Nova de Gaia, Portugal, to display preview images of our Instagram profile. In doing so, cookies are used, i.e. small text files that are stored locally in the cache of your internet browser.

Through the widget, a connection is established to servers of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Instagram") when visitors visit our website. As a result, Instagram receives certain browser information, including your IP address. In individual cases, a transfer to servers of Meta Platforms Inc. based in the USA is also possible.

All of the processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your explicit consent to this in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

11.2 Mapbox

This website uses an online map service of the following provider: MapBox Inc., 740 15th St Nw Suite 500 Washington, DC 20005, USA

The online map service is a tool for displaying interactive (geographical) maps in order to visually present geographical information. Through the use of this service, our location is displayed to you and any geolocation is facilitated.

Already when accessing those sub-pages into which the provider's map is integrated, information about your use of our website (such as your IP address) is transferred to the provider's servers and stored there.

The processing of your personal data is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the needs-based design of our website. If you do not agree to the future transmission of your data to the provider, there is the option of completely deactivating the provider's online map service by switching off the JavaScript application in your browser. The online map service on this website can then no longer be used.

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12) Tools and miscellaneous

12.1 Billbee

For handling the accounting, we use the service of the cloud-based accounting software of the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Deutschland

The provider processes incoming and outgoing invoices as well as, where applicable, the bank movements of our company, in order to record invoices automatically, match them to the transactions and, from this, create the financial accounting in a partially automated process.

Insofar as personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in an efficient organisation and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.

12.2 Lexware Office

For handling the accounting, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Deutschland

The provider processes incoming and outgoing invoices as well as, where applicable, the bank movements of our company, in order to record invoices automatically, match them to the transactions and, from this, create the financial accounting in a partially automated process.

Insofar as personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in an efficient organisation and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.

12.3 Cookie consent tool

To obtain effective user consents for cookies requiring consent and cookie-based applications, this website uses a so-called "cookie consent tool". The "cookie consent tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consents for certain cookies and/or cookie-based applications can be given by ticking a box. In doing so, through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives corresponding consents by ticking a box. This ensures that such cookies are only set on the respective user's end device in the case of consent given.

The tool sets technically necessary cookies in order to store your cookie preferences. Personal user data is generally not processed in this context.

If, in an individual case, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our internet presence.

A further legal basis for the processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-necessary cookies dependent on the respective user consent.

Insofar as necessary, we have concluded a data processing agreement with the provider which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to notification pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to revoke consents given pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, WITHIN THE SCOPE OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – where applicable – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

In the case of the processing of personal data on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or there is no continuing legitimate interest on our part in the further storage.

In the case of the processing of personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

In the case of the processing of personal data for the purpose of direct advertising on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.